How do you convince an entrepreneur to invest thousands of dollars in a home improvement franchise?

With a rise in franchise options available to entrepreneurs, CertaPro Painters needed a cost-effective plan to communicate the value of its unique franchise opportunity, inspire qualified inquiries and streamline its application process.

ScreenMatter created an engaging, success-focused franchisee website that clearly articulated CertaPro's unique blend of innovation, quality and commitment. It included video testimonials designed to bring personality and passion to the brand; prominent calls to action to increase qualified inquiries; sophisticated imagery and intelligent content to inspire entrepreneurs; online application tool to accelerate the speed of the application process; a search engine optimization plan to improve CertaPro's placement and visibility within relevant search results. We also created direct email marketing campaigns designed to spark and, in some cases, re-engage interest. In addition, we developed and produced a DVD that showcased their vision and values as well as executive and franchisee testimonials to distribute to qualified franchisee candidates.

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