Where would you go if you needed to reposition your image, gain deeper market penetration and host an event for your most important customers and prospects?

The Lerro Corporation, a leading distributor of video technology equipment, wanted a new way to position and communicate their legacy brand. Simultaneously, they needed a bold way to affirm their leadership position in a fragmented market. Finally, they were planning their annual open house and wanted the event to reflect their new voice.

ScreenMatter created a new image with strong messaging that positioned Lerro Corporation as a pioneer in video technology. This new positioning was communicated through an integrated direct marketing plan that included email marketing and print campaigns as well as pre- and post trade show promotions. We translated this positioning to the web with a new web site design that integrated with a database-driven product catalog. The website also featured administration tools that provided detailed metrics for its email campaigns. ScreenMatter also assumed responsibility for the planning, execution and follow-up of Lerro’s annual open house and technology showcase. This included:

• Design, printing and mailing of 30,000 invitations
• Web site design
• Design and development of a web-based registration tool
• Catering and facility management
• Environmental design services that included lighting and signage
• Presentation and video design and production
• Photography services
• Design and procurement of promotional items
• Post-event email surveys and reporting